Project description

Electrabel 2009 rebranding: Energy giant Electrabel assigned Neon Elite the task of rebranding the outdoor identifications at different sites to reflect their new visual identity. Neon Elite's task comprised the design, manufacture and installation of all new outdoor identifications. The rebranding programme included the following identification products:

Totems
Large double-sided totems with a lit part at the top and an unlit column part at the bottom. The lit part shows the new Electrabel visual and the new logo. Various unlit texts were affixed to the unlit column part. The totems were also supplied in a smaller double-sided and single-sided version.

Light boxes
Double-sided and single-sided light boxes to be attached to a wall in large and small size. With the Electrabel logo and visual

Panels: lit and unlit with the Electrabel logo and visual

Indoor totems: unlit and double-sided

Traffic signs outside the site (unlit)

Internal signage on glass inner doors: windows + inner panels

Adaptation of letterboxes, flagpoles