Project description

The G&V Energy Group is a rapidly growing business group which has been active in petrol distribution since 1963. Vertical integration is the key word at G&V, which boils down to delivering products and solutions from the source to the end user. From this perspective G&V has also developed its own retail network, which consists of manned and unmanned filling stations. Neon Elite was assigned the task to equip some 40 retail sites in Belgium with the G&V visual identity. This corporate identity project comprises numerous outdoor identifications that differ depending on the establishment.

The following basic identifications always recur:

- fascia with or without reference to the name and with striping (lit striping with LED tubes or vinyl striping)
- totems in different sizes and with price display
- column decoration and pump panels
- single-sided or double-sided light boxes with price display